How Vegamour built this send β a discount led email shipped as product hero on Friday at 3pm, carrying a 40% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off β 17.5 points deeper than the tracked set average of 22.5% (this brand averages 40.0% when it discounts).
Voice warmth 0.63 for Vegamour vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Hair Care Routine
Hero headline
The Haul-iday Weekend Sale | Buy One, Get One 40% Off
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July Long Weekend
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βDaily shedding support for all hair types and textures.βefficacy Β· unsubstantiated
βElevated care for more noticeable hair shedding.βefficacy Β· unsubstantiated
βMade with Karmatinβ’βingredient Β· unsubstantiated
Products featured
GRO Hair Serumhero
GRO+ Advanced Hair Serumhero
UPLIFT Full Volume Kit
HYDR-8 Deep Moisture Repair Mask
GRO Better Duo
GRO AGELESS Anti-Gray Hair Serum
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.