Viking Revolution/Review Request/email teardown

Like us? πŸ“£ Give us a Viking roar!

How Viking Revolution built this send β€” a review request email shipped as mixed / modular on Sunday at 9pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Tom from Viking RevolutionflowPreheader: β€œWe want your feedback! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.72
Sent
Sun Β· 9pm
Format
Mixed / modular
How this send compares
  • 15% off β€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.74 for Viking Revolution vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Review Request
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Showcase
Hero headline
Give us a Viking roar! We want your feedback!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
9pm
Send type
flow
Flow: post purchase
07

Claims & products

Claims extracted
  • β€œHealthier, shinier beard”efficacy Β· unsubstantiated
  • β€œSmoother, fuss-free shaves”efficacy Β· unsubstantiated
  • β€œPlatinum Series Japanese Stainless Steel”ingredient Β· unsubstantiated
Products featured
  • Double Edge Razor Blades (50 Count)bestseller
  • Double Edge Razor Blades (100 Count)bestseller
  • Coffee & Whiskey Eau de Parfum (3.5 fl oz)
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.