How Viktor&Rolf built this send — a seasonal sale further reductions email shipped as mixed / modular on Tuesday at 3pm, carrying a 54% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
54% off — 31.5 points deeper than the tracked set average of 22.5% (this brand averages 54.0% when it discounts).
Voice warmth 0.39 for Viktor&Rolf vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Seasonal Sale Further Reductions
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Previous Collections Handpicked Selection
Hero headline
Seasonal Sale: Further Reductions
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
54% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.82
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Multi-Layered Crepe Shirt
Oversized Wool Sweater
Tuck Up Taffeta Mini Dress
Embroidery Silk A-Line Gown
Tulle Ruffle Midi Skirt (Multicolor)
Tulle Ruffle Midi Skirt (Black)
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.