How Vilhelm Parfumerie built this send — a travel size email shipped as product hero on Wednesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Vilhelm Parfumerie does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.57 for Vilhelm Parfumerie vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Travel Size
Creative format
Product hero
A single product shot leads the email.
Secondary theme
—
Single-theme send.
Hero headline
Made for travel
Emotional appeal
aspiration
Calendar moment
Travel
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.40
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Visit site”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
tzl.soundestlink.com
No UTM tagging detected
Tracking domain
tzl.soundestlink.com
ESP fingerprint · Omnisend
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Made for travel”efficacy · unsubstantiated
Products featured
Mango Skin 3x10ml Travel Collectionhero
London Funk 10ml Travel Size
Kujola
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