How VIOLET GREY built this send — a new launch email shipped as mixed / modular on Monday at 10am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
“Hydrates, regulates sebum production, and protects with SPF 50”efficacy · unsubstantiated
“Overnight hydrating mask packed with skin care actives that imparts a subtle tan while you sleep”efficacy · unsubstantiated
“Develops a natural-looking tan in as little as one hour, sans orangey streaking”efficacy · unsubstantiated
“Ultra-fine mist employs plant-based polymers to set makeup with a natural, dewy finish for 16 hours”ingredient · unsubstantiated
“Skin care-first self-tanners created by a spray tan artist”ingredient · unsubstantiated
Products featured
Tonal Sunveil SPF 50 Skin Defense Foundationnew
MSK Labs The Night Affairnew
MSK Labs The Quickienew
MSK Labs The Mittnew
Saie CitySet Lightweight Setting Spraynew
Mimétique Skin Cloud Make-Up Remover Balmnew
Mutha The Nudist Body Scrubbestseller
Kujola
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