How VIOLET GREY built this send — a summer glam edit email shipped as editorial / long-form on Tuesday at 10am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When VIOLET GREY does discount it averages 59.0% off — 36.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.60 for VIOLET GREY vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Glam Edit
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
AIM HIGH
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE EDIT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
10am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“JUST APPROVED — Sarah Creal Coming In Hot Blurring Pressed-Mousse Blush”ranking · unsubstantiated
“JUST APPROVED — Bob Beauté The Bronzer”ranking · unsubstantiated
“JUST APPROVED — Alia Scene Stealer Eau de Parfum”ranking · unsubstantiated
“Vast Lash: Lift, volume, and length in one super-black, truly un-smudgeable tubing formula that rinses away with water”efficacy · unsubstantiated
“96% — visible in email (likely a consumer satisfaction or efficacy stat)”social proof · unsubstantiated
“High on performance. Higher on your list. These are the standout formulas, chosen by you.”social proof · unsubstantiated
Products featured
Victoria Beckham Beauty Portofino '97 Golden Shimmer Body Oil
Sarah Creal Coming In Hot Blurring Pressed-Mousse Blushnew
Westman Atelier Lit Up Highlight Stick
Bob Beauté The Bronzernew
R+Co Bleu Reflective Shine Hairspray
Make Beauty Multi-Chromatic Metal-Reflecting Eyeshadow
Alia Scene Stealer Eau de Parfumnew
Victoria Beckham Beauty Vast Lash Smudge-Free Volumizing Mascara
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.