How Vitruvi built this send — a summer sale email shipped as mixed / modular on Saturday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: VitruvicampaignPreheader: “Save up to 30% on Vitruvi favorites designed to keep your home feeling and smelling fresh. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.60
Sent
Sat · 1pm
Format
Mixed / modular
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 32.0% when it discounts).
Voice warmth 0.65 for Vitruvi vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Sale
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
DON'T MISS OUR HOTTEST DEALS OF THE SEASON
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Combat the drying effects of outdoor heat and air conditioning with cooling mist that helps support hydrated skin, hair, and air.”efficacy · unsubstantiated
“1-Year Device Warranty”guarantee · substantiated
“No-Hassle Returns”guarantee · substantiated
Products featured
The Cloud Humidifierhero
Air Waterless Diffuser
Stone Essential Oil Diffuser
Breathe Diffuser Blend
Kujola
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