How Vitruvi built this send — a discount led email shipped as editorial / long-form on Wednesday at 3pm, carrying a 40% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: VitruvicampaignPreheader: “Celebrate with a FREE gift on all orders over $100 and save 40% on select scents. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
40% off
Voice warmth
0.65
Sent
Wed · 3pm
Format
Editorial / long-form
How this send compares
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 32.0% when it discounts).
Voice warmth 0.65 for Vitruvi vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Celebrate Independence Day With a Free Gift
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$100
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Made with pure essential oils”ingredient · unsubstantiated
“Natural ingredients, Cruelty-free, Vegan, Fine mist, Natural propellant, No perfume, No dyes”ingredient · unsubstantiated
“1-Year Device Warranty”guarantee · substantiated
“No-Hassle Returns”guarantee · unsubstantiated
Products featured
Urban Garden Room Sprayhero
Kujola
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