How Vitruvi built this send — a summer sale email shipped as product hero on Wednesday at 1pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 32.0% when it discounts).
Voice warmth 0.65 for Vitruvi vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ambient Lifestyle / Golden Hour Mood
Hero headline
Summer's Best Light
Emotional appeal
aspiration
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP SUMMER SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The Glow Diffuser creates a warm, ambient glow that instantly transforms the mood of any room.”efficacy · unsubstantiated
“1-Year Device Warranty”guarantee · substantiated
“No-Hassle Returns”guarantee · substantiated
Products featured
Glow Essential Oil Diffuserhero
Golden Essential Oil Blend
Sunset Essential Oil Blend
Retreat Essential Oil Blend
Sweet Orange Essential Oil
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.