How Viv for your V built this send β a sustainability & toxin free ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.92 for Viv for your V vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sustainability & Toxin Free Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Founder Story & Community Welcome
Hero headline
YOU'RE IN: [redacted] TO VIV
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.92
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP 15% OFFβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βToxin-free period care productsβingredient Β· unsubstantiated
βOne traditional pad contains the equivalent of 4 plastic bags of plastic wasteβefficacy Β· unsubstantiated
βCompostable wrapper on Bamboo Winged Day Padsβsustainability Β· substantiated
βBPA-Free Applicator on Organic Cotton Tamponsβingredient Β· substantiated
βBeginner Friendly Menstrual Cup and Discβefficacy Β· unsubstantiated
Products featured
Viv Bamboo Winged Day Pads
Viv Organic Cotton Tampons
Viv Menstrual Cup Starter Kit
Viv Menstrual Disc Starter Kit
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.