How Vivienne Sabó Paris built this send — a new launch / brand introduction email shipped as mixed / modular on Tuesday at 2pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.75 for Vivienne Sabó Paris vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch / Brand Introduction
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
No rules. Only Vivienne Sabó.
Emotional appeal
aspiration
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP PRIME DAY”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Creamy, flake-free formula – one coat gives clean definition; 3 to 5 coats build plush, stage-worthy volume without stiffness.”efficacy · unsubstantiated
“Designed to grip bare skin, this liner stays sharp on a naked lid.”efficacy · unsubstantiated
“Our brow gel smooths and lifts them, helping you create that brushed-up, 'brow lamination' look.”efficacy · unsubstantiated
“Save up to 40% on cult-favorite essentials during Prime Day.”social proof · unsubstantiated
Products featured
Cabaret Première Mascarabestseller
Cabaret Première Eyelinernew
Fixateur Superb Brow Gel
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.