How Wander Beauty built this send โ a discount led email shipped as product hero on Tuesday at 10pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off โ 7.5 points deeper than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
Voice warmth 0.69 for Wander Beauty vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Restocking
Hero headline
Save Up On Your Beauty Favorites โ Up to 30% Off on Amazon
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 23, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP PRIME DAYโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โUp to 30% off on Amazon from June 23-26โefficacy ยท unsubstantiated
Products featured
Baggage Claim Rose Gold Eye Masksbestseller
Eyeshadow Palette
Dual-Ended Makeup Brush
On-The-Glow Blush and Illuminator
Blush Compact
Pack Up & Glow Priming SPF
Mile High Club Mascara
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.