How Wander Beauty built this send — a sun protection email shipped as product hero on Friday at 5pm, carrying a $20 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Wander Beauty does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for Wander Beauty vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Sun Protection
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Prime Day
Hero headline
Meet Your New SPF Beach Essential
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP PACK UP & GLOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Sun protection never looked this good”efficacy · unsubstantiated
“Broad Spectrum SPF 40 Mineral Sunscreen”ingredient · substantiated
“Prime Days are the best time to stock up on Wander Beauty essentials”social proof · unsubstantiated
Products featured
Pack Up & Glow Priming Mineral SPF 40hero
Wander Beauty Essentials (Best-Sellers)bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.