How WELEDA built this send — a new launch email shipped as product hero on Friday at 2pm, carrying a $8 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: WeledacampaignPreheader: “Your routine is about to get more customizable.”
Offer
$8 off
Voice warmth
0.65
Sent
Fri · 2pm
Format
Product hero
How this send compares
When WELEDA does discount it averages 17.5% off — 5.0 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.66 for WELEDA vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Dropping Soon: A New Kind of Glow
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$8 off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
$70
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM GIFT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
14
Multi-CTA layout
Primary destination URL
click.weleda.info
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Feel fresh all day with trusted ingredients your body will love.”efficacy · unsubstantiated
“No aluminium salts”ingredient · substantiated
“Certified B Corporation”sustainability · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.