How WELEDA built this send — a clean / non-toxic email shipped as mixed / modular on Sunday at 12am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: WELEDAflow
Offer
10% off
Voice warmth
0.78
Sent
Sun · 12am
Format
Mixed / modular
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.66 for WELEDA vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clean / non-toxic
Ingredient safety, 'free-from', and clean-formula messaging.
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
[redacted] to Weleda – Enjoy 10% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Dec 31, 2025
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Weleda”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
27
Multi-CTA layout
Primary destination URL
click.weleda.info
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Over 100 years of expertise combining nature's purest resources with rigorous testing”efficacy · unsubstantiated
“Clean, effective, and sustainable beauty”sustainability · unsubstantiated
“Since 1921, developing products for health and beauty and for a better world”ingredient · substantiated
“Plant-rich formulas for soft, nourished skin head-to-toe”efficacy · unsubstantiated
Products featured
Face Care
Body Care
Baby & Mom
Hair Care
Kujola
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