Wellbel / Clinical Results / email teardown
$10 off is all yours How Wellbel built this send — a clinical results email shipped as mixed / modular on Wednesday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Wellbel flow Preheader: “Treat yourself to visibly healthier, thicker hair. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
When Wellbel does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.64 for Wellbel vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
The Results Speak for Themselves
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
$ off
A flat dollar amount off the price.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.55
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“SHOP WELLBEL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Boosts Collagen Production” efficacy · unsubstantiated “Better Nutrient Absorption” efficacy · unsubstantiated “Promotes Hormonal Balance” efficacy · unsubstantiated “Manages Inflammation” efficacy · unsubstantiated “Say Goodbye to Biotin Overload” ingredient · unsubstantiated “Vegan | Gluten Free | Non-GMO” ingredient · substantiated “Drastically changed my hair for the better! – Abby G., Verified Buyer” social proof · substantiated “Definitely notice an improvement in my hair, skin and nails – Denise W., Verified Buyer” social proof · substantiated Products featured
Wellbel Women hero Wellbel Women+ Wellbel Men Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Wellbel → All clinical results emails → All $ off offers →