Wellbel / Clinical Results / email teardown
Three capsules, lots of volume How Wellbel built this send — a clinical results email shipped as product hero on Thursday at 1pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jul 2, 2026 From: Wellbel campaign Preheader: “Volume starts from within. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).Voice warmth 0.64 for Wellbel vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Clinical Results
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Subscription Savings
Hero headline
This is what full, healthy hair looks like.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.50
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Primary CTA
“SHOP WELLBEL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Three capsules a day support your follicles from within so hair grows fuller, stronger, and healthier over time.” efficacy · unsubstantiated “Beauty + Wellness. Backed by Science.” efficacy · unsubstantiated “Vegan | Gluten Free | Non-GMO” ingredient · substantiated “Real Volume. Real People. Before & With Wellbel” social proof · unsubstantiated Products featured
Wellbel Women Wellbel Women+ Wellbel Men Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Wellbel → All clinical results emails → All % off offers →