How Wellbel built this send — a new launch / welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Wellbel does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Wellbel vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch / Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Subscription Gift With Purchase
Hero headline
Your Hair Journey Deserves A Beautiful Beginning: Introducing the Wellbel Welcome Kit
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Claim Your Free Welcome Kit”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“A science-backed, scalp-nourishing haircare system that effectively cleanses, hydrates, and strengthens.”efficacy · unsubstantiated
“A Hair Supplement Formula: Tailored for You”efficacy · unsubstantiated
“As Seen In (press mentions implied)”ranking · unsubstantiated
Products featured
Wellbel Womenhero
Wellbel Women+
Wellbel Men
Wellbel Welcome Kit$68new
Gelée Detox Shampoo
Restorative Conditioner
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.