How Westman Atelier built this send — a discount led email shipped as product hero on Friday at 4pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Westman AteliercampaignPreheader: “A little bit of everything, this weekend only.”
Offer
50% off
Voice warmth
0.78
Sent
Fri · 4pm
Format
Product hero
How this send compares
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
Voice warmth 0.64 for Westman Atelier vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Gift Sets
Hero headline
All sets, now up to 50% off
Emotional appeal
fear of missing out
Calendar moment
Long Weekend
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jul 8, 2026
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the event here”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Three matte shades we love—for lips that feel as good as they look.”efficacy · unsubstantiated
“Juicy hydration and a pop of color, always at your side.”efficacy · unsubstantiated
“The brushes behind every great look, in one beautifully stacked set.”efficacy · unsubstantiated
Products featured
Lip Suede Matte Lipstick Trio$84bestseller
Squeaky Clean Liquid Lip Balm Duo$48
The Complete Petite Brush Collection$360
The Lip Edition$63
Kujola
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