How Westmore Beauty built this send — a discount led email shipped as countdown / urgency on Wednesday at 8am, carrying a 33% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
33% off — 10.5 points deeper than the tracked set average of 22.5% (this brand averages 19.8% when it discounts).
Voice warmth 0.64 for Westmore Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Countdown / urgency
Secondary: Product hero
Secondary theme
Urgency
Hero headline
The countdown is on — $25 off your $75 order, ends tonight
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
33% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$75
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Cruelty Free”ingredient · unsubstantiated
“Money-Back Guarantee”guarantee · substantiated
Products featured
Body Coverage Perfectorhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.