How Westmore Beauty built this send — a community building email shipped as mixed / modular on Sunday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 19.8% when it discounts).
Voice warmth 0.64 for Westmore Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Community Building
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Join Our Community — Follow us for pro tips, tutorials, and insider perks
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Cruelty Free”sustainability · unsubstantiated
“Money-Back Guarantee — Shop with confidence”guarantee · substantiated
“VIP Rewards — Earn points on every order”social proof · unsubstantiated
Products featured
Body Coverage Perfectorhero
Westmore Beauty Compact & Brush Set
Kujola
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