How Westmore Beauty built this send — a discount led email shipped as mixed / modular on Thursday at 9am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Westmore Beauty does discount it averages 19.8% off — 2.7 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Westmore Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Routine
Hero headline
Must-Haves for Your Everyday Look
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BODY MAKEUP”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Thursday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Top-Rated Body Coverage”ranking · unsubstantiated
“Looks natural and instantly conceals spots, veins, and more.”efficacy · unsubstantiated
“Innovative formula reduces the appearance of wrinkles and puffiness.”efficacy · unsubstantiated
“Instantly perfect your skin with a natural finish.”efficacy · unsubstantiated
“Cruelty Free”sustainability · unsubstantiated
“Money-Back Guarantee”guarantee · substantiated
Products featured
Body Coverage Perfectorbestseller
60 Second Eye Effects Firming Gel
Supreme Creme Skin Tint
Kujola
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