How Westmore Beauty built this send — a discount led email shipped as product hero on Friday at 8am, carrying a $25 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Westmore Beauty does discount it averages 19.8% off — 2.7 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.64 for Westmore Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Ready
Hero headline
$25 OFF YOUR $75 ORDER
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$25 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$75
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Beauty that outlasts the summer heat”efficacy · unsubstantiated
“48HR Lasting Effects (on Body Coverage Perfector)”efficacy · unsubstantiated
“Cruelty Free”sustainability · substantiated
“Money-Back Guarantee”guarantee · substantiated
Products featured
Body Coverage Perfectorhero
Blend & Blur Body Brush
Flawless Finish Set
Soft Glide Eyeliner
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.