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Westmore Beauty/Discount Led/email teardown

Last call: 40% off

How Westmore Beauty built this send — a discount led email shipped as product hero on Wednesday at 8am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Westmore BeautycampaignPreheader: “Don't wait and grab your savings today ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
40% off
Voice warmth
0.65
Sent
Wed · 8am
Format
Product hero
How this send compares
  • 40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 19.8% when it discounts).
  • Voice warmth 0.64 for Westmore Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Clinical Results
Hero headline
Last call to save 40% on Body Coverage Perfector (6.8oz)!
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Wednesday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “48HR Lasting Effects”efficacy · unsubstantiated
  • “Get radiant, flawless-looking skin that stays put through heat, sweat, and humidity”efficacy · unsubstantiated
  • “Camouflage & Illuminator”ingredient · unsubstantiated
Products featured
  • Body Coverage Perfectorhero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.