How Westmore Beauty built this send — a bestsellers email shipped as product hero on Thursday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 19.8% when it discounts).
Voice warmth 0.64 for Westmore Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bestsellers
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Flawless-looking skin is always in
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR DISCOUNT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Thursday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“2-in-1 body camouflage and illuminator”efficacy · unsubstantiated
“Multi-tasking complexion perfector for your face”efficacy · unsubstantiated
“Instantly erase the look of crow's feet and puffiness”efficacy · unsubstantiated
“Pro-level results with effortless application”efficacy · unsubstantiated
“Cruelty Free”sustainability · unsubstantiated
“Money-Back Guarantee”guarantee · substantiated
Products featured
Body Coverage Perfectorbestseller
Supreme Crèmebestseller
60-Second Eye Effects™bestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.