How whind built this send — a social proof email shipped as editorial / long-form on Friday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 16.4% when it discounts).
Voice warmth 0.79 for whind vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Everyone is Talking About whind
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop All”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“From our bestselling bronzing drops to our tantalizing fragrances, see why everyone can't get enough of whind.”social proof · unsubstantiated
“This is by far the best cleanser I have ever tried! Love the jelly texture that rinses off so easily, my skin feels super clean and the scent is divine! - Leyla”social proof · unsubstantiated
“Very beautiful product. After showering I spray the mist over myself and the perfume is lovely. The spray is a fine mist which I really like. Leaves my skin very soft and smelling delightful. - Julie”social proof · unsubstantiated
Products featured
Oasis Fresh Dissolving Jelly Cleanserbestseller
Medina Drench Body Mist
Marrakech Sun Instant Glow Tinting Waterbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.