How whind built this send — a win back email shipped as editorial / long-form on Monday at 8am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 16.4% when it discounts).
Voice warmth 0.79 for whind vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Win Back
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
You've Been Missed — And so has your glow.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“USE YOUR CODE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“IT EVENS OUT MY SKIN AND MAKES ME LOOK TAN”efficacy · unsubstantiated
“This product has created a clear, moisturized, soft, subtle feel and look to my skin”efficacy · unsubstantiated
“I am now on my third reorder”social proof · unsubstantiated
Products featured
Marrakech Sun Instant Glow Tinting Waterbestseller
Oasis Fresh Dissolving Jelly Cleanserbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.