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Wholesale Botanics/Discount Led/email teardown

FREE Shipping πŸ€‘ All Essential Oils & More πŸ“¦ Limited Time

How Wholesale Botanics built this send β€” a discount led email shipped as mixed / modular on Wednesday at 7pm, carrying a $30 free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: β€œUse 🎟️[redacted]🎟️ on $100+ orders. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$30 off
Voice warmth
0.65
Sent
Wed Β· 7pm
Format
Mixed / modular
How this send compares
  • When Wholesale Botanics does discount it averages 20.0% off β€” 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Wholesale Membership / Loyalty Program
Hero headline
FREE Shipping Sale – Use [redacted] on Orders Over $100
Emotional appeal
fear of missing out
Calendar moment
June Sale
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
$30 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW πŸ’š FREE SHIPPING”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
7pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ100% Pure essential oils”ingredient Β· unsubstantiated
  • β€œResponsibly Sourced, Safety & Quality, Cruelty-Free”sustainability Β· unsubstantiated
  • β€œ4.7 Stars on 800+ TrustPilot Reviews”social proof Β· substantiated
Products featured
  • Frankincense Essential Oil
  • Peppermint Essential Oil
  • Lavender Essential Oil
  • Blue Lotus Essential Oil
  • Bergamot Essential Oil
  • Cedarwood Essential Oil
  • Wholesale Club - Bronze
  • Wholesale Club - Silver
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.