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Wholesale Botanics/Free Shipping/email teardown

⏰ Free Shipping Ends Midnight πŸ“¦ Last Chance

How Wholesale Botanics built this send β€” a free shipping email shipped as product hero on Tuesday at 9pm, carrying a $30 free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: β€œUse 🎟️[redacted]🎟️ before it's too late ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$30 off
Voice warmth
0.55
Sent
Tue Β· 9pm
Format
Product hero
How this send compares
  • When Wholesale Botanics does discount it averages 20.0% off β€” 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set β€” right on the set median.
01

Message & creative

Message theme
Free Shipping
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Wholesale Membership
Hero headline
LAST CHANCE πŸ‘‰ FREE SHIPPING β€” Use [redacted] Before Midnight
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
$30 off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW πŸ’š ENDS MIDNIGHT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ100% Pure essential oils”ingredient Β· unsubstantiated
  • β€œResponsibly Sourced, Safety & Quality, Cruelty-Free”sustainability Β· unsubstantiated
  • β€œ4.7 Stars on 800+ TrustPilot Reviews”social proof Β· substantiated
  • β€œWholesale Club Silver: 10% Off, Free Shipping, Premium Customer Service, Dedicated Account Manager”guarantee Β· unsubstantiated
  • β€œWholesale Club Gold: 15% Off All Orders, Free Shipping, Free Monthly Oils & more”guarantee Β· unsubstantiated
Products featured
  • Lavender Essential Oil
  • Peppermint Essential Oil
  • Bergamot Essential Oil
  • Cedarwood Essential Oil
  • Blue Lotus Essential Oil
  • Myrrh Essential Oil
  • Wholesale Club - Bronze
  • Wholesale Club - Silver
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.