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Wholesale Botanics/Free Shipping/email teardown

Free Shipping Ends Soon ⚠️ All Essential Oils & More

How Wholesale Botanics built this send — a free shipping email shipped as mixed / modular on Friday at 8pm, carrying a $30 free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: “🎟️[redacted]🎟️ won't last long! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$30 off
Voice warmth
0.60
Sent
Fri · 8pm
Format
Mixed / modular
How this send compares
  • When Wholesale Botanics does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Free Shipping
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Wholesale Membership
Hero headline
FREE SHIPPING SALE — Use [redacted] for Free Shipping on Orders Over $100
Emotional appeal
fear of missing out
Calendar moment
June Sale
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
$30 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW 💚 FREE SHIPPING”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Pure essential oils”ingredient · unsubstantiated
  • “Responsibly Sourced, Safety & Quality, Cruelty-Free”sustainability · unsubstantiated
  • “4.7 Stars on 800+ TrustPilot Reviews”social proof · substantiated
Products featured
  • Frankincense Essential Oil
  • Peppermint Essential Oil
  • Lavender Essential Oil
  • Blue Lotus Essential Oil
  • Bergamot Essential Oil
  • Cedarwood Essential Oil
  • Wholesale Club - Bronze
  • Wholesale Club - Silver
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.