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Wholesale Botanics/New Arrival/email teardown

Fresh Oils 🚚🌿 New Shipment JUST ARRIVED

How Wholesale Botanics built this send — a new arrival email shipped as mixed / modular on Thursday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: “Some of our most popular oils are at their best right now! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.65
Sent
Thu · 6pm
Format
Mixed / modular
How this send compares
  • When Wholesale Botanics does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
New Arrival
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Peak Freshness
Hero headline
Fresh Shipment Just Delivered — Stock Up on Popular Oils at Peak Potency
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW 💚 VIEW CATALOG”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Pure (Calamus Essential Oil)”ingredient · unsubstantiated
  • “USDA Organic (Coconut MCT Oil)”ingredient · substantiated
  • “Responsibly Sourced, Safety & Quality, Cruelty-Free”sustainability · unsubstantiated
  • “4.7 Stars on 800+ TrustPilot Reviews”social proof · substantiated
  • “Oils at peak potency and shelf life”efficacy · unsubstantiated
Products featured
  • Calamus Essential Oilnew
  • Organic Coconut Oil (MCT)new
  • Patchouli Essential Oilnew
  • Bergamot Essential Oilnew
  • Hibiscus Oilnew
  • Arnica Oilnew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.