Wholesale Botanics / Discount Led / email teardown
Happy 4th π 20% Off Everything ENDS SOON How Wholesale Botanics built this send β a discount led email shipped as product hero on Saturday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sat, Jul 4, 2026 From: Wholesale Botanics campaign Preheader: βCelebrate with ποΈ[redacted]ποΈ on essential oils, carrier oils, butters and more. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Pure Ingredients
Hero headline
Happy 4th of July β 20% Off Everything with code [redacted]
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.60
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βVIEW CATALOG π 20% OFFβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
β100% Pureβ ingredient Β· unsubstantiated βResponsibly Sourcedβ sustainability Β· unsubstantiated βCruelty-Freeβ ingredient Β· unsubstantiated β4.7 Stars on 800+ TrustPilot Reviewsβ social proof Β· substantiated Products featured
Lavender Essential Oil Peppermint Essential Oil Bergamot Essential Oil Cedarwood Essential Oil Blue Lotus Essential Oil Myrrh Essential Oil Eucalyptus Essential Oil Lemongrass Essential Oil Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Wholesale Botanics β All discount led emails β All % off offers β 4th Of July sends β