kujolaEnter app

Wholesale Botanics/Discount Led/email teardown

Last Chance ⏰ 20% Off Ends Tonight ⚠️

How Wholesale Botanics built this send — a discount led email shipped as mixed / modular on Monday at 8pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: “Use 🎟️[redacted]🎟️ before midnight! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.55
Sent
Mon · 8pm
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Pure Ingredients
Hero headline
20% OFF ENDS TONIGHT — 4th of July Sale
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW 💚 ENDS TONIGHT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Pure”ingredient · unsubstantiated
  • “Responsibly Sourced”sustainability · unsubstantiated
  • “Cruelty-Free”ingredient · unsubstantiated
  • “Safety & Quality”efficacy · unsubstantiated
  • “4.7 Stars on 800+ TrustPilot Reviews”social proof · substantiated
Products featured
  • Lavender Essential Oil
  • Peppermint Essential Oil
  • Lemongrass Essential Oil
  • Frankincense Essential Oil
  • Myrrh Essential Oil
  • Catnip Essential Oil
  • Arnica Oil
  • Vanilla Essential Oil
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.