The Best DIY Essential Oil Projects π Candles, Cleaners, Cosmetics & More
How Wholesale Botanics built this send β a routine education email shipped as editorial / long-form on Saturday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Wholesale Botanics does discount it averages 20.0% off β 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Our 5 Favorite DIY Essential Oil Projects and Recipes
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βView Entire Catalogβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βEnvironmentally-friendly disinfecting grease-buster using natural ingredientsβefficacy Β· unsubstantiated
βGentle yet equally-effective alternative to chemical bug sprays that harm the environmentβefficacy Β· unsubstantiated
βGentle alternative to DEET and other synthetic spraysβingredient Β· unsubstantiated
Products featured
Peppermint Essential Oil
Eucalyptus Essential Oil
Lavender Essential Oil
Lemon Essential Oil
Tea Tree Essential Oil
Neem Oil
Citronella Essential Oil
Kujola
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