The Farms, Fields and Forests of Wholesale Botanics 🌳 Responsible Sourcing Practices
How Wholesale Botanics built this send — a sustainability email shipped as editorial / long-form on Thursday at 7pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Wholesale Botanics does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.69 for Wholesale Botanics vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Responsible Sourcing
Hero headline
The Farms, Fields and Forests of Wholesale Botanics
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“View Entire Catalog”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Sourced from farms near the Nile River in Egypt where the flower has been grown for generations”ingredient · unsubstantiated
“Tea tree grown in Aussie forests renowned for producing the most potent, therapeutically-effective tea tree”efficacy · unsubstantiated
“Supplier has been producing all-natural essential oils since the 1800s”ingredient · unsubstantiated
“Sourced from one of the most reputable orange growers in Brazil with commitment to sustainability”sustainability · unsubstantiated
“Won't work with anyone that mistreats their workers or the environment”sustainability · unsubstantiated
Products featured
Egyptian Rose Geranium Essential Oil
Australian Tea Tree Essential Oil
Brazilian Sweet Orange Essential Oilbestseller
Kujola
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