How Wholesale Supplies Plus built this send — a free shipping advantage email shipped as mixed / modular on Wednesday at 7am, carrying a 10% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.65 for Wholesale Supplies Plus vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Free Shipping Advantage
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Discount
Hero headline
Did you know? All orders over $25 ship free.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$25
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“All orders over $25 ship free — no surprises, just dependable pricing for your business.”guarantee · unsubstantiated
“Our competitors don't have shipping like this”ranking · unsubstantiated
“10% off your first order of $50 or more with code [redacted]”efficacy · substantiated
Products featured
Essential Oils
Natural Fragrance Oils
Fragrance Trends
Comparable Scents
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.