How WONDERSKIN built this send โ a social proof email shipped as user-generated on Sunday at 12am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When WONDERSKIN does discount it averages 29.8% off โ 7.2 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.75 for WONDERSKIN vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Juicy Lip Look
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email โ no discount or incentive.
Depth
โ
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP THE LOOKโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โTransfer-proof lip stain that stays on all day even with gloss on topโefficacy ยท unsubstantiated
โAllure Best of Beauty Award Winner 2020โranking ยท substantiated
โMade in USAโingredient ยท unsubstantiated
Products featured
WONDER BLADING Lip Stain Masquehero
WONDER BLADING Top Gloss - Clear Shine
WONDER BLADING 3-in-1 Lip Scrub
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.