How WONDERSKIN built this send — a welcome discount email shipped as product hero on Wednesday at 12am, carrying a 33% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: WONDERSKINflow
Offer
33% off
Voice warmth
0.70
Sent
Wed · 12am
Format
Product hero
How this send compares
33% off — 10.5 points deeper than the tracked set average of 22.5% (this brand averages 29.8% when it discounts).
Voice warmth 0.75 for WONDERSKIN vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Urgency Expiry
Hero headline
Welcome Deal Expiring Shortly
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
33% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Bestsellers”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Long-lasting eyeliner”efficacy · unsubstantiated
“Lip stain that won't budge”efficacy · unsubstantiated
“Products are long-lasting”efficacy · unsubstantiated
“90% (visible in image)”social proof · unsubstantiated
Products featured
Long-Lasting Eyelinerbestseller
Lip Stain That Won't Budgebestseller
Wonder Blading Brow Stainbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.