How WONDERSKIN built this send — a loyalty membership email shipped as editorial / long-form on Friday at 12am, carrying a 20% loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
12am
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“20% Cash Back for members”guarantee · unsubstantiated
“Premium Gift on sign up”guarantee · unsubstantiated
“Free Shipping on all orders for members”guarantee · unsubstantiated
“Made in USA”ingredient · unsubstantiated
Products featured
Wonder Blading Lip Stainhero
Wonderskin Lip Gloss
Kujola
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