The sex positions everyone's doing this 4th of July
How WOO MORE PLAY built this send — a holiday content marketing email shipped as editorial / long-form on Sunday at 2am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.75 for WOO MORE PLAY vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Holiday Content Marketing
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Subscription Offer
Hero headline
LAND OF THE FREE, HOME OF THE ORGASM.
Emotional appeal
humor
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.92
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Sunday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Get 20% off + Free Shipping on all subscription orders”guarantee · substantiated
“Free Shipping over $49”guarantee · substantiated
“Get the lowest & best price for WOO products”ranking · unsubstantiated
Products featured
Dew Më
Coconut Love Oil
The She Cums First
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.