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Woosh Beauty/Routine Education/email teardown

Our Secret To Better Blending (Plus 10% Off)

How Woosh Beauty built this send — a routine education email shipped as product hero on Sunday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Woosh BeautyflowPreheader: “Makeup brushes that do the work for you ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.65
Sent
Sun · 4pm
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 11.3% when it discounts).
  • Voice warmth 0.71 for Woosh Beauty vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Tools That Make Life Easier, Not More Complicated
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Browse The Brush Collection”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Sunday
Local hour
4pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Brushes that save space”efficacy · unsubstantiated
  • “Brushes that simplify your routine”efficacy · unsubstantiated
  • “Feel amazing on your skin”efficacy · unsubstantiated
  • “Actually help you apply your makeup”efficacy · unsubstantiated
  • “Women-Owned, Cruelty-Free, Clean Beauty”sustainability · unsubstantiated
Products featured
  • Complexion Brush
  • Contour Brush
  • Blush & Blend Brush
  • Essential Eye Brush
  • Concealer Brush
  • Eye Detailer Brush
  • The Arc Brush
  • The Corner Stamper Brush
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.