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Woosh Beauty/Shade Matching/email teardown

What's Your Number?

How Woosh Beauty built this send — a shade matching email shipped as editorial / long-form on Friday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Woosh BeautyflowPreheader: “Find your shade match + get 10% off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.70
Sent
Fri · 4pm
Format
Editorial / long-form
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 11.3% when it discounts).
  • Voice warmth 0.71 for Woosh Beauty vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Shade Matching
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
SIX SHADES CRAFTED TO MATCH EVERY SKIN TONE.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“FIND YOUR SHADE”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Friday
Local hour
4pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Six shades crafted to match every skin tone”efficacy · unsubstantiated
  • “Women-Owned, Cruelty-Free, Clean Beauty”ingredient · unsubstantiated
  • “Our palettes are packed with two concealer shades and two foundation powders”ingredient · substantiated
Products featured
  • All Inclusive Palettehero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.