How Yegi Beauty built this send โ a discount led email shipped as mixed / modular on Thursday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off โ 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.80 for Yegi Beauty vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Founder Story
Hero headline
48 Hours Left to Take 10% OFF!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSAVE 10% NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โMink Lashes described as 'Extra soft and light'โingredient ยท unsubstantiated
โPre-Made Fans for Easy Application and Long Lasting Resultsโefficacy ยท unsubstantiated
โMega Volume Lashes โ Premium Quality New and Improvedโefficacy ยท unsubstantiated
Products featured
Mink Lashes (Vegan) | 0.07$15
Mega Volume Lashes (Vegan) | 0.05$10
Pre-Made Lash Fans | 8D$20
Pre-Made Lash Fans | 9D$20
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.