How Yegi Beauty built this send β a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Yegi BeautyflowPreheader: βWe're thrilled you joined us. Be sure to use your gift before it expires! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Offer
10% off
Voice warmth
0.85
Sent
Tue Β· 7am
Format
Mixed / modular
How this send compares
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.80 for Yegi Beauty vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Professional Grade Lash Products & Education
Hero headline
Welcome to Yegi Beauty β Here's Your 10% OFF Gift
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSAVE 10% NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βOur premium eyelash extensions are the perfect foundation for any tech looking to create stunning results each session.βefficacy Β· unsubstantiated
βEach of our application tools is crafted for maximum control, speed, and accuracy while delivering lasting comfort for your clients.βefficacy Β· unsubstantiated
βFast-drying, standard, and sensitive adhesives provide strong retention while keeping your clients' eyes comfortable.βefficacy Β· unsubstantiated
βOur lash classes have helped hundreds of entrepreneurs launch or grow their careers.βsocial proof Β· unsubstantiated
βOver a dozen courses and certifications online and in-person in L.A., each with permanent access to teaching materials and a lifetime 20% OFF discount on products.βguarantee Β· unsubstantiated
Products featured
Eyelash Extensionshero
Eyelash Extension Kits
Application Tools
Adhesives
Yegi Academy Classes
Kujola
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