Yon-Ka Paris International/Bestseller Education/email teardown

πŸ› Don't Miss Your 10% OFF Code!

How Yon-Ka Paris International built this send β€” a bestseller education email shipped as product hero on Friday at 2pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Yon-Ka Paris InternationalflowPreheader: β€œYon-Ka Essentials To Upgrade Your Skincare ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.65
Sent
Fri Β· 2pm
Format
Product hero
How this send compares
  • 10% off β€” 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.64 for Yon-Ka Paris International vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bestseller Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Meet Our Iconic Bestsellers
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œCLAIM MY OFFER”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β€” 'Claim your gift', 'Redeem'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œUltra-fine, all-in one essential healing water that deeply hydrates, purifies & tones the skin.”efficacy Β· unsubstantiated
  • β€œLuxurious cleansing milk to hydrate and restore dry, parched skin.”efficacy Β· unsubstantiated
  • β€œNourishing cream enriched with two forms of hyaluronic acid to repair dehydrated skin.”ingredient Β· unsubstantiated
  • β€œMeet our Iconic Bestsellers”social proof Β· unsubstantiated
Products featured
  • Lotion Yon-Ka PSbestseller
  • Lait Nettoyantbestseller
  • Hydra NΒ°1 Cremebestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.