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Yon-Ka Paris International/Routine Education/email teardown

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How Yon-Ka Paris International built this send β€” a routine education email shipped as mixed / modular on Sunday at 2pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Yon-Ka Paris InternationalflowPreheader: β€œUnlock 10% Off At Checkout ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.60
Sent
Sun Β· 2pm
Format
Mixed / modular
How this send compares
  • 10% off β€” 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.64 for Yon-Ka Paris International vs 0.70 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Build Your Skincare Routine
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œCLAIM MY OFFER”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β€” 'Claim your gift', 'Redeem'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œLait Nettoyant gently sweeps away impurities.”efficacy Β· unsubstantiated
  • β€œLotion Yon-Ka refreshes and rejuvenates skin.”efficacy Β· unsubstantiated
  • β€œElixir Vital delivers a concentrated dose of nutrients.”efficacy Β· unsubstantiated
  • β€œHydra NΒ°1 Creme deeply hydrates and protects.”efficacy Β· unsubstantiated
  • β€œPhyto-Contour brightens and depuffs eyes.”efficacy Β· unsubstantiated
Products featured
  • Lait Nettoyant
  • Lotion Yon-Ka PS
  • Elixir Vital
  • Hydra NΒ°1 Creme
  • Phyto-Contour
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.