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Yon-Ka Paris International/New Customer Welcome Offer/email teardown

Welcome! Here's Your 10% Off Coupon 💌

How Yon-Ka Paris International built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Yon-Ka Paris InternationalflowPreheader: “Use Code [redacted] At Checkout For 10% Off Your First Order! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.70
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.64 for Yon-Ka Paris International vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Phyto Aromatic Ingredient Heritage
Hero headline
Welcome to the experience of phyto-aromatic skincare
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Phyto-aromatic skincare formulated with the legendary Yon-Ka Quintessence”ingredient · unsubstantiated
  • “Treatment water helps hydrate the skin, refine the look of pores, and balance the skin's natural pH”efficacy · unsubstantiated
  • “Expert anti-aging treatments throughout all of life's seasons”efficacy · unsubstantiated
Products featured
  • Cleansers (Nettoyant Crème, Eau Micellaire, Lait Nettoyant, Gel Nettoyant)
  • Lotion Yon-Ka Phyto-Aromatic Treatment Mist
  • Age Defense Creams (Creme 93, Nutri Defense, Pamplemousse, Creme PG, Vital Defense, Hydra N°1)
  • Elastine Jour / Elastine Nuit Age Correction Creams
  • Serum C20 Intensive
  • Glyconight 10% Masque
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.