kujolaEnter app

illume/New Launch/email teardown

Welcome to Illume!

How illume built this send — a new launch email shipped as mixed / modular on Tuesday at 10am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: illumeflowPreheader: “Your 20% off is inside ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.65
Sent
Tue · 10am
Format
Mixed / modular
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.67 for illume vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Welcome to Illumé! Use code [redacted] for 20% off your first order.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET YOUR NEW SMILE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “The first 3-in-1 bidirectional toothbrush in America”efficacy · unsubstantiated
  • “Dentist-level clean after two weeks”efficacy · unsubstantiated
  • “Whiter teeth. Healthier gums. Fresher breath.”efficacy · unsubstantiated
  • “Dentist recommended”ingredient · unsubstantiated
  • “4.9/5 Rating from 10K+ customers”social proof · unsubstantiated
  • “50M+ TikTok Views”social proof · unsubstantiated
  • “Featured on CBS”ranking · unsubstantiated
  • “30-Day Money-Back Guarantee”guarantee · substantiated
  • “4.8/5 Star Rating”social proof · unsubstantiated
Products featured
  • Illumé 3-in-1 Oral Care Kit$97hero
  • His & Her's Bundle$194
  • 3 Pack Family Bundle$291
  • Buy 4 Bundle$388
  • Illumé Purple Whitening Fresh Breath Toothpaste
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.