How Youth To The People built this send — a social proof email shipped as user-generated on Tuesday at 12am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Youth To The Peoplecampaign
Offer
Free shipping
Voice warmth
0.60
Sent
Tue · 12am
Format
User-generated
How this send compares
When Youth To The People does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.63 for Youth To The People vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
Real Change, Real Results
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE FAVES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
click.mail.youthtothepeople.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“It cleans my face really well without stripping it + I love that it's sold in glass refills instead of plastic.”social proof · unsubstantiated
“This cream is so light, yet moisturizing! My skin feels extremely soft. My skin never feels greasy or tight.”social proof · unsubstantiated
“This creates a glow and my face is more hydrated. Love using it every night.”social proof · unsubstantiated
“Pro-Grade Results at Home”efficacy · unsubstantiated
“Allure Readers' Choice Award Winner 2021 (Superfood Cleanser)”ranking · substantiated
“Allure Best of Beauty Award Winner (Superfood Air-Whip Moisture Cream)”ranking · substantiated
“Allure Best of Beauty, Refinery29 Beauty Innovator Award, Byrdie 2020 Eco Beauty Award (Superberry Dream Mask)”ranking · substantiated
Products featured
Superfood Cleanser (Kale + Green Tea Spinach Vitamins)bestseller
Superfood Air-Whip Moisture Creambestseller
Superberry Hydrate + Glow Dream Maskbestseller
Kujola
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