A little thank-you for being you — 30% off inside👸
How Yves Rocher France built this send — a discount led email shipped as product hero on Thursday at 7am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Yves Rocher Franceflow
Offer
30% off
Voice warmth
0.75
Sent
Thu · 7am
Format
Product hero
How this send compares
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.65 for Yves Rocher France vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
30% OFF Everything
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“USE CODE: [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: abandoned cart
07
Claims & products
Claims extracted
“65+ Years of Botanical Expertise”ingredient · unsubstantiated
“Leading Botanical Beauty Since 1959”ranking · unsubstantiated
“97% Pure(e) Monoi”ingredient · unsubstantiated
Products featured
Monoi de Tahiti Traditional Nourishing Oilhero
Monoi de Tahiti Moisturizing Pearly Oil
Monoi de Tahiti Moisturizing Dry Oil
2 in 1 Makeup Removing Micellar Water - Pure Algue
Intense Moisturizing Care - Hydra Végétal
Anti-fatigue Moisturizing Fresh Gel - Hydra Végétal
Ultra-fresh Cleansing Gel - Pure Algue
100H Non-stop Moisturizing Serum - Hydra Végétal
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.